blonde revival™ purple toning shampooSulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**

• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand

• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy

• 97% naturally derived*

• Ideal for blonde, grey or naturally silver hair

• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

FREE FROM:

Sulfated Cleansers

Silicones

Parabens

Mineral Oil

Petrolatum

Synthetic Fragrance

Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood