Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.

Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.

Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.

• Use with be curly™ conditioner

• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave

• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

Save money and save plastic when you buy a litre.

• Litres cost 25% less per ounce*

• Litres use up to 28% less plastic*