The Finishing Gel Story

01 The Formula

This is not your traditional gel—it has a much lighter hold, but it’s also buildable. The formula is water-based, and has a gel cream consistency that makes it super flexible and easy to work with. It blends seamlessly into strands without compromising your natural texture or touchability. Beyond styling, The Finishing Gel moisturizes strands to strengthen, heal, and care for your hair in the long term.

02 In Practice

The Finishing Gel is endlessly versatile—built to accommodate any look or style, up or down, or even just to smooth strands. It instantly polishes and refines, and is the perfect size to throw in your bag for touch-ups on-the-go. Even after a full day of wear, the product can be easily brushed out for soft, shiny, and touchable strands, leaving you with more room to play.